Linkedin - Logo Development Identity Delivery
Linkedin - Logo 開(kāi)發(fā)交付教程
Logo不是在真空中設(shè)計(jì)的,在本課程中,學(xué)習(xí)如何考慮其他元素,例如上下文、字體、顏色、材料、紋理、圖案、插圖、攝影風(fēng)格、視覺(jué)詞匯等。 比爾解釋了為什么您必須考慮該徽標(biāo)(視覺(jué)品牌)存在的所有應(yīng)用和情況,以便成功交付設(shè)計(jì)。 品牌線索為消費(fèi)者提供教育、告知、建立忠誠(chéng)度甚至影響決策的背景。 了解如何通過(guò)身份設(shè)計(jì)領(lǐng)導(dǎo)者制作的示例來(lái)分解這些元素,以及他們?nèi)绾蝿?chuàng)建最豐富、最具創(chuàng)意和最有價(jià)值的品牌系統(tǒng)。
In part three of the three-part Logo Development series Bill Gardner takes you through the final stage of identity design, where visual brands can be made or lost: delivery. Logos aren’t designed in a vacuum, and in this course, learn how to consider other elements such as context, fonts, colors, materials, textures, pattern, illustrations, photography style, visual vocabulary, and more. Bill explains why you must consider all applications and situations in which that logo will exist–the visual brand–in order to successfully deliver a design. Brand cues provide context for the consumer to educate, inform, build allegiance, and even sway decisions. Learn how to break down these elements with examples crafted by identity design leaders, and how they create the richest, most creative, and valued brand systems.
描述:
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